Busting 3 Myths About Integrated Payment Partnerships12th November 2018
It’s no surprise that user-experience is the key to success for any application. So when a software company decides that integrating payments into their solution is the right move, choosing a payments partner that focuses on providing the “best damn experience” isn’t just a nice-to-have, it’s a need-to-have.
Partnering with an integrated payments provider can supply countless benefits to both you and your customers. By integrating tailored payment processing technology into your application, you’re unifying the user experience, meaning your users won’t have to leave the comfort of your platform to access other tools – it’s all in one convenient place.
Many integrated payment partnerships offer attractive incentive programs, though some might find it too good to be true. Because of this, ISV partner programs become the subject of myths or misconceptions. But ISV partnerships can present wonderful opportunities with benefits for both you and your merchants. Here are a few common misconceptions about integrated payment partnerships, and the truths behind them.
Myth: The Technology is Difficult to Implement
Truth: One pressing concern about integrating payments directly into your platform is that it will be difficult to implement, or will require a dedicated team of developers for maintenance. Integrating payment technology into your platform or application is actually much easier than it may appear. An Application Programming Interface, or API, is a unique piece of technology that enables merchants to seamlessly accept payment with one application. Using an API, merchants won’t need to leave your platform to access different features, creating a unified experience. For instance, at Fattmerchant, our exclusive all-in-one API allows users to process payments any way they’d like. And by utilizing a partnership’s success and development team to ensure the integration is seamless and tailored to your solution, implementation is much easier!
Myth: My Customers Won’t See the Benefits
Truth: The beauty of a partnership is that there are a laundry list of benefits for both you and your customers! Your customers gain the benefits of direct access to the cost of processing and award-winning 24/7 customer service. You’ll see added value by making your platform more robust with an integrated payment solution – merchants won’t even need to leave your platform to access all of these great features. Plus, you’ll also enjoy profit-sharing and incentive programs as a partner. To read more about how you can and your customers can benefit from dedicated success teams, stay tuned for our next blog!
Myth: Payment Partnerships Mean Extra Hidden Fees for My Customers
Truth: The idea of an integrated payment partnership shouldn’t be scary because of the misconception that hidden fees get passed onto your users. By partnering with Fattmerchant, your merchants will never have to deal with contracts, hidden fees, or markups. Our pricing is always easy to understand, with 24/7 support available to merchants. Offering your customers simple, transparent pricing options to process payments keeps customers happy, which increases your platform’s value!
To Sum It Up
A lot of myths and misconceptions surround partner programs. Partnerships offer benefits for all parties, providing ample support to ensure your success. Profit sharing and incentive programs offer growth opportunities, and savings are passed on to your merchant customers. Integrated payment technology enables merchant customers to access all of their tools from your platform, unifying and simplifying their experience while adding value. All in all, integrated partner programs are attainable opportunities that build valuable relationships and offer many benefits!
At Fattmerchant, we partner with organizations to build connections, all while providing “the best damn service” for our partners. As a Level 1 PCI Compliant service provider, we stand on cutting-edge technology, 24/7 human support, and transparent pricing. And with our support and technology, your customers will reap the rewards of integrated payment technology!
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This blog is part of our ISV Partnership education series. This series will explore the rewards and details of integrated payment partnerships and examine the benefits of using integrated payment technology. Click here to read our other posts in the series.
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