How to keep your productivity level high as a co-founder of internet startup and father of twins

25th May 2019 Off By binary
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I always had a healthy obsession with productivity. Ever since I graduated I was a serial entrepreneur starting businesses and with each new business the amount of work has been increasing. In 2001, at the age of 21, I started my first company providing IT services in Kazakhstan, in 2002 I launched an international telecommunications business in France providing cheap long distance call services around the world. In 2015 I built a meditation app and failed (here is a story of how I spent $50k on a meditation app), the same year I’ve become a father of twins and my life turned upside down 🙃. Before the twins were born, I was totally free in choosing my work and rest hours, I could easily find time for workouts, meditation retreats and other hobbies. With the twins arriving my flexibility radically changed.

This sweet couple is always on the lookout for some mischief 🙂

We often struggle to stay productive even without other obligations and family chores to take care of outside work. But when kids arrive (especially two at a time 🙂 ), you really start squeezing your efficiency resources to fall into the 20% of Pareto’s efforts equation. If you are not familiar with the Pareto principle, it says that 80% of the work gets done within 20% of the time and effort. Well, with kids around, you only get 20% of your time to get 100% of work done!

In 2016 I founded a very successful startup in the No-Code field which is now called Zeroqode. (Learn more about Zeroqode and how we bootstrapped in 2 years to a team of 20+.)

With the experience of starting a few businesses behind me, and having kids and family chores to take care of, I have learned something about productivity.

I know there have been many articles and talks on that topic but I’d like to share a few things that helped me stay productive despite a messy schedule, endless family trips and constant distractions at home. (I only world from the office a few months per year, the rest of my time I prefer to find inspirational places around the world, and of course I go with my family.)

My kids love the travel and do not hesitate to jump in a suitcase from time to time (ATTENTION: DO NOT ALLOW YOUR KIDS TO GET IN A SUITCASE UNSUPERVISED)

Disclaimer: my approach may not (and should not) appeal to all. Please be selective, and feel free to adopt only those tips that could work for you. To me, if you find any of the tricks interesting and applying them to your daily routine helps you become more productive, it is already a great deal!

ZERO INBOX RULE

I know, my inbox does not always have 0 emails, but most of the time it’s no more than 2–3 emails and a few times a week I get to see this.

My clean email inbox. Oh, it feels so good! Email client — Spark.

(Psst… I cheated here! I went ahead and replied to a few lingering emails in my inbox to show you this screenshot — but isn’t it how people cheat in instagram and facebook these days for a great snapshot?)

Keeping the inbox count close to zero for me is important as it removes the clutter and it just creates that kind of clean zen space in my mind as compared to where you see your inbox full of emails even though they are all viewed and replied (and the lurking thought of what would happen if you missed replying one of them)

You might say: “You must be getting only a few emails per day, otherwise I don’t know how is this possible”. Well, I counted 73 e-mails received yesterday only.

To be honest, most of the emails don’t require any action from me, they are either transactional with some confirmation or newsletters but some need my replies and comments. We don’t use emails for team communication at all — all of the inside discussions are done in Slack. (If you are still relying on emails/skype/whatsapp/telegram for your work communications you should switch to Slack immediately!)

Now let’s talk email clients — mine is Spark for Mac. I think it’s the best email app out there and it’s easy to configure swiping actions for emails. (Good news for Android lovers — Spark for Android has just been released!) When I hover over the message and swipe right on my trackpad or mouse the email gets archived, I swipe left and it’s deleted. A few swipes first thing in the morning cleans up most of the emails I received during the night. Then I spend another 15–30 minutes answering the remaining emails or taking action that’s implied by them. Once the email thread is done I archive it. The remaining emails are kind of an addition to my to-do list. Sometimes I like to take time to ponder about the answer or to take a decision associated with the email.

Also I always unsubscribe from newsletters that I never subscribed to, or the emails I received after I sign up to any service. I am not going to read it anyway, it only clutters my inbox and slows my productivity down. I turned off all the facebook notifications sent by email and in app (except the direct messages and comments) because facebook has become increasingly aggressive in the agony of trying to bring their users back to the platform and keep them engaged so it’s just too annoying and distracting.

My Zero Inbox Rule also applies to Asana Project Management tool that we (at Zeroqode) use for managing all work related projects and tasks. Whenever there is any update on a task you follow it appears in the inbox.

My Asana inbox in the mornings

See, I don’t always cheat and there are still some pending updates I need to go through — they keep coming all day long so I just reply when I can.

Now that I went through all the updates it’s back to its original state.

My Asana inbox after clean up

By the way, Asana is a super efficient project management tool to organize your team work so you never forget what you and your teammates have to do and when. It allows you to see the bigger picture as well as zoom in on details when necessary. When I was starting Zeroqode I have researched a lot of project management tools including Jira, Basecamp, Wryke, etc. Some of them are great, indeed, but for me none of them came close to Asana in terms of convenience and efficiency. And it has a free tier which we still use!

FREE YOUR MIND FROM THINGS THAT YOU NEED TO REMEMBER

The moment there is a piece of valuable information I need to remember I immediately put it down in writing. This gives me peace of mind. I know everything is taken care of and I don’t need to worry whether I remembered everything or if something may have slipped out of my mind. The constant worrying and checking in internally on the list of things to-do affects your efficiency. It uses up your RAM resources and distracts you from being focused. When I write things down, I know I will see a notification about it right when it’s needed and before that time I should not worry about it at all.

If it’s something I need to do, I add it as a task in my to-do app Todoist (thanks to my partner Vlad for the tip). I believe it’s the most popular to-do application these days, it costs $29 per year and it is worth every penny!

My to-do list in the Todoist app

As you can see from the screenshot above, my to-dos for today are completed, which is why I’m writing this article, even though this is a task from my tomorrow’s to-do list. And this is actually my next advice — keep your to-do list short!

Keeping you to-do list short and realistic allows you to complete most of the planned tasks faster and you are not letting yourself or others down. Once all today’s tasks are completed, get to the ones from tomorrow, if you feel enthusiastic enough of course 🙂

If it’s simply an information like bank account details, locations, travel notes, or anything else I add it as a note in Evernote.

CHANGE YOUR WINDOWS PC TO MAC

I know I’m going to be cursed for this one a lot, but honestly, I was a Windows user until a year ago (so almost all my life) and my co-founder Vlad was trolling me about windows laptops being slow and crashing all the time (hello blue screens!). I would fight back with pretty legitimate arguments, but at some point I got curious — what if it really would make my work easier. I was worried of course about the compatibility of the apps I used to have on my Windows PC but I still decided to try. And know what? I don’t think I will ever go back 🙂 (adieus blue screens!). It just made my life so much easier. Starting the laptop, switching between apps and just using the computer is so much faster and simpler. The apps are so much more beautiful and intuitive. I know it’s a never ending holy-war between Windows and Mac lovers but you won’t know the difference until you try. Of course Mac is more expensive, but given how much time it saves me and how much more I enjoy it — I think it’s totally worth-while.

KEEP A MINIMALISTIC SCREEN

At times I get to see other people’s desktops and I feel claustrophobic from the amount of tabs or app icons they have open at the same time. How can you possible keep your focus and zen in the myriad of things that are going on there.

In my dock I only keep apps that I use daily.

My Mac dock at the moment

Same with my desktop (although I rarely open it on my Mac compared to Windows).

My minimal desktop

If there are websites that I use a lot I simply pin the tab in my Chrome browser (sorry folks not Safari, not Mozilla, it’s gotta be Chrome).

Pinned tabs in my Google Chrome browser

Links I still use a lot but less frequent go in the Bookmarks bar.

Popular Bookmarks in my Google Chrome browser

USE SHORTCUTS

I still need to learn to use shortcuts more but they really save your time as compared to pointing and clicking. Get rid of your mouse if you did not already (I clanged to it though and didn’t want to give it up for a looong time :), your trackpad (if it’s big enough and if it’s on a Mac) will serve the same purpose with more efficiency. All you need to do is invest some time in learning how to use it effectively.

ALWAYS USE A COMPUTER INSTEAD OF A MOBILE PHONE

It takes more time and effort to do the same thing on mobile phone compared to a computer. Browsing internet, answering emails or whatsapp messaging or almost anything else is much easier and faster on a computer. So, if you still don’t have whatsapp on your computer you should get it now and use it instead of your phone while you are at it. You might be tempted to answer your emails or slack messages from your phone when you have a few spare minutes waiting in the queue or elsewhere but if it’s not urgent just relax and rest, you’ll do those things much faster when you are back at your desk again.

If you feel tempted to answer them because your phone is buzzing, check out my next advice.

SWITCH OFF YOUR PHONE NOTIFICATIONS

Recently we were working on rebranding and launching our newly acquired educational platform — Zeroqode Lab (read more about how we acquired Zeroqode Lab in our article) and in the middle of it, all of a sudden I got overwhelmed with the amount of work I had to navigate through. Since I currently live in Bali and the team is in Moldova with 6 hours difference, my working hours quickly became from 8:30am to 11:00pm. One of the things I did was turned off the email and slack notifications on my phone. They are still off although it’s gotten easier.

WORKOUT AS MUCH AS YOU CAN

This one is a known fact nowadays — physical workouts increase productivity, creativity, level of happiness and have a lot of other benefits. I don’t think I need to elaborate on the benefits of working out more. Just trust me, do it and you will see for yourself.

DO YOGA AND MEDITATE

Yoga and meditation have a plethora of benefits on your health and physical as well as emotional wellbeing. Meditation is super important to get some clarity on your personal life or work matters. There are many apps with voice guided meditations, one of the most popular ones are Headspace and Calm.

REGULATE YOUR WORKLOAD

If you are constantly overworking and find yourself on the brick of an emotional or physical breakdown, no techniques or tips on productivity will ever help you. At some point you will simply collapse. If you relate to the above, here are some things you need to urgently do. Every time I come close to an overload my survival mechanisms kick-in and nothing is more important for me at such a moment than restoring my work-life balance. Here is how I do it:

  1. I ask myself if all the things I am working on are really important and whether some of them can be postponed.
  2. If everything is a priority and has to be done immediately, then I find a way to delegate part of my work to someone (kudos to my teammates).
  3. If everyone else is busy, I hire another team member.
  4. If you can’t afford to hire someone, then question your business model. Is it a sustainable one?

A note I should make here, most of the time I work more than 40 hours a week because I love what I do, but when I have to work many hours everyday even when I don’t feel like then I get emotionally and physically exhausted and feel like I’m losing my freedom. That’s when I go into survival mode and do what I mentioned above.

DO WHAT YOU LOVE OR CHANGE WHAT YOU DO

This one is very simple, if you are finding explanations why you are doing something you don’t love, you are fooling yourself. Get out of it as soon as you can. NO. MORE. EXCUSES. Be bold, trust yourself and trust life that everything will work out in the best possible way if only you decide to do what you love.

OVERCOME PROCRASTINATION

Let’s face it, everyone postpones some tasks and I’m guilty of this too. Let’s not make a big deal about it unless it’s a chronic issue and affects most of your tasks and you simply can’t make yourself address them (in this case I’d suggest more radical things like fasting for a few weeks (read Paul Brag’s books on fasting benefits), doing active meditations or very intense workouts — all this would boost your metabolism and your energy levels). If you put things off because you don’t like what you do, see the previous paragraph.

But let’s consider a situation when it’s not a big deal but still sometimes there are things to-do, they become important and you simply don’t feel like starting to work on them and postpone them for the next day or even next week.

I’ve stumbled upon this tip some time ago, the idea is simple but it works! If you don’t feel like working on a particular task don’t, but also don’t do anything else, no TV, no social media, no playing games, nada! Simply sit there doing nothing and staring at the task you don’t feel like doing. Just think of the task and the steps required to complete it. Simply observe the task. Do it for as long as needed and I can 100% guarantee you (ok, let’s make it 95%) at some point you’ll feel you are ready to nail it.

NEGATIVELY CHARGED ENERGY IS STILL ENERGY — USE IT!

I remember when the kids were still very small we would fight a lot with my wife and I’d leave for work very angry, but hell how that anger would help me get so much shit done in much less time (thank you honey, and I love you even when we fight :)).

TUNE INTO THE STATE OF FLOW

You probably know this state when you totally lose yourself in what you do and don’t pay attention to anything around you. This is one of the most productive states, try to get into it for at least a few hours a day. Pay attention over some time about what helps you get into this state and learn to do it over and over when needed.

If you get distracted a lot in the office, leave it for a few hours and work in a coffee shop nearby.

NAVIGATING SOCIAL NETWORKS

I like to scroll through my instagram feed about once a day, I’m not following too many people so it only takes a few minutes really.

If I’m up for some more mindless surfing I might read my facebook feed (Remember I switched off most of the notifications on FB). But if you use facebook make sure to unfollow all the people that post irritating/irrelevant/negative content — why allowing them to mess with your emotional states? I’m not suggesting to unfriend people because it’s practical and easy to reach someone from your contact list when needed, but unfollowing is harmless and an effective way to keep your feed clean. Also unfollow people you barely know, if you just met a guy on the plane and connected on Facebook, why would you want to know what kind of food his dog eats, right? Another good idea is to prioritize the content so the posts that are more important for you would appear above all others in the feed (you can do this by clicking on a friend’s profile or the page that you are subscribed to). If you invest some of your time to go over all the posts and either unfollow them or prioritize them your time spent on Facebook will be much better spent 🙂

WORK IN PLACES THAT INSPIRE YOU

If you are allowed to work remote, find a restaurant or co-working space where you dig the interiors and find yourself very cozy and uplifted. Or you might as well find a spot in nature, by the lake or a river, mountains or beachfront restaurant. Due to lots of traveling my favorite is working out of 5 star hotel lobbies. It’s not that expensive to pay for a cup of tea or coffee but you’d be surrounded with a luxurious and relaxing atmosphere (sometimes even accompanied by live music :)).

These were my 16 tips for keeping your productivity levels high when your business is growing, the tasks are never ending and you have kiddos running around begging for attention. And while not every single tip might fit your lifestyle, I hope this article proves that you can be productive and inspires you to take some practical steps in bringing your workload in order.


How to keep your productivity level high as a co-founder of internet startup and father of twins was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.

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