Startup validation: sell products & take payments from a simple landing page in 10 minutes4th October 2018
You’ve read the lean startup books, you’ve listened to the podcasts, and you want to validate your startup idea with real customers as fast as possible.
One classic technique is to put up a landing page with a payment button on it, and prove whether you can convince real customers to pay you money before you have a full product.
The only problem is, you don’t want to spend the time and effort — or hire a developer — to build a secure back end server application to help you take payments (which is what you have to do to use something like Stripe to process credit cards)
Until very recently this has been a lot harder than you’d expect but now, with the appearance of a few new tools, you can genuinely do it all in minutes.
We’re going to build a whole website using a free HTML-only template.
We’re going to take product orders and actual money, using Trolley, a super-simple payments system for startups, bootstrappers and small businesses.
Then we’re going to deploy it using Netlify (a really cool hosting setup.)
We’re going to do this in under 10 minutes.
- You’re familiar with basic HTML and CSS
- You have a text editor and know how to open the Terminal.
- You either have, or are happy to create, accounts with Trolley and Stripe
1. Get a website template
There are loads of free template sites out there now (though look out for ones that claim to be free, but whose small print says “unless you’re commercial, then it’s $500”)
I like Templated — they have a strong selection of modern looking templates.
Let’s grab one as an example: https://templated.co/projection
Once you’ve downloaded that, unzip it to a directory of your choice.
2. Do some basic content edits
In your new director, open index.html in a text editor.